We are a Boston-based digital agency that builds products and provides services that raise business metrics.

A digital agency that generates results

The idea is simple. You need to drive adoption, engagement, and above all revenue. But you don’t know how. There are vanity metrics like tweets, likes, or followers, but unfortunately, they don’t sell your product.

Once upon a time a madman named David Ogilvy wrote a book on advertising. In that book he said that his job is to make his clients’ cash registers ring.

Somewhere along the line, people started relying on gimmicks like talking frogs to sell their name and not their beer. Businesses got away from what really mattered, the good feeling that a person gets when they trade their cash for a product of value.

Then the Internet came along and shit got weird. The focus on traction and doing things that work gave way to doing things just because they’re cool.

Doing things just because they’re cool is the enemy to your business and your bottom line. Do things the right way and cool appears as a byproduct.

Computers, smartphone and the Internet are unbelievable tools. Never have we had the opportunity to so easily connect with people. We’re in a time where are words can travel faster and farther than ever. Conversely, we’re also in a time where competition has never been higher.

We use these tools not to do cool things for the sake of being cool, but to get back to simplicity. Together, our agency can use digital technologies to generate greater adoption, higher engagement, and rising revenues.

There’s not a one-size-fits-all answer to getting what you want. It’s not a website, or a mobile app, or an interactive light-show with sweater wearing cats. It’s unique to you and your business.

We’re a Boston-based digital agency that builds products and provides services that create meaningful engagement between you and your audience.

We have years of experience and results. If you want to talk about your business or idea, we’re more than happy to listen.

Thoughts from the blog

Is Facebook Making Us Unhappy?

Justin Brodeur
November 21, 2014

People Over Pixels

(Photo by Jolie O’Dell)

Is Facebook making us unhappy? It can be hard to answer that question, but at the very least Facebook is attempting to answer it. Unfortunately, researchers at UC Berkeley have accused Facebook’s experiment of being lousy social science.

The link to the full writeup is here.

Our favorite pull quotes:

This line of thinking suggests that Facebook’s aggressive efforts to grow and keep users glued to the site may backfire for well-being.

The way the study is currently designed, it unfortunately can do little to alleviate the concern that Facebook is making us unhappy.

What we say on Facebook is a biased representation of how we feel partly because what we say in any social situation may be a biased representation of how we feel, and partly because Facebook seems uniquely suited to producing biased representations.

Facebook should think about using something called experience sampling, long considered the “gold standard” of emotion research.